Background

U.S. Bank is the fifth largest commercial bank in the United States based on $321 billion in assets, as of June 30, 2011. With 3,069 banking offices and 5,310 ATMs, U.S. Bank’s branch network serves 25 states.

Challenge

US Bank has introduced a wide range of products with various core benefits. Our task was to communicate these benefits in the most succinct way.

Solution

Instead of creating traditional US bank branded posters we felt that the core benefit should take centre stage, whilst highlighting who the target audience is.

Result

The POP created huge interest and increased enquiries from both existing and new customers.