Art direction and design for employee engagement rewards push
OBJECTIVES
TO ESTABLISH BRAND TONE
TO CREATE REMARKABLE AND ARRESTING GRAPHICS
TO MOVE AWAY FROM THE DULL CORPORATE FEEL
TO BRING LIFE TO THE BRAND
BE MORE HUMAN
INCREASE AUDIENCE ENGAGEMENT
MAKE THE BRAND MORE EMPLOYEE CENTRIC
ESCAPE THE MUNDANE
Item 1 of 5
Make it stand out.
OUR BRAND PROMISE
WE DELIVER MORE THAN JUST REWARDS
WE RECOGNISE EMPLOYEES ARE THE MOST IMPORTANT ASSET
WE’RE OFFERING MOMENTS…SNAPSHOT MEMORIES
WE HELP CREATE LASTING MEMORIES NOW
CURRENCY ICON-GOMOS
TO YOUR CUSTOMERS, LOYALTY IS NOT A PROGRAM, IT IS AN EMOTION. IF YOU WANT YOUR
CUSTOMERS TO GIVE YOU THEIR LOYALTY, YOU NEED TO CREATE A POSITIVE EMOTION WITH
YOUR PROGRAM AND BRAND.
WE HAVE CREATED “gomos’...to represent ”GO MOMENTS”
WE HAVE CREATED ICONS THAT ARE SELF CONTAINED STORIES. EACH BRAND TOUCHPOINT SHOULD BE A RICH STORY
OUR ICONS ARE FUN VISUAL METAPHORS
OUR ICONS LEND THEMSELVES TO FUN ANIMATION
